8 Ways To Crush Your Competitors With An Airbnb Marketing Strategy
Updated: Jan 23
The Airbnb market is rapidly expanding. If you want to be a winner in the short-term rental business, you need to set yourself apart from the competition by implementing a well-thought-out marketing strategy.
Now, more than ever, a number of factors go into attracting guests to your short-term rental business—not just providing an amazing guest experience. To fill your calendar months ahead and beat the competition, you need an Airbnb marketing strategy.
An Airbnb marketing strategy is the best way to get your rental properties in front of as many potential guests as possible. From online and offline marketing pursuits to smart investment strategies, there are a wide variety of options for your vacation rental property.
Digital Marketing of Your Product (Airbnb Property) Will Yield Tremendous Return
Marketing offline can help you achieve a high occupancy rate, but in today's world, most of the communication between hosts and guests takes place online. Given this reality, it's crucial for success as a host to have a digital presence: If you don't advertise online, your business will be overshadowed by competitors who do. In addition to this, you need to be strategic when deciding what kind of digital marketing you want to invest in. You want to invest your time and digital marketing efforts in techniques that will prove to be fruitful.
Here are 8 tips and best practices for increasing your Airbnb business's profits and beating the competition.
1. Create A Brand
Establishing your brand is the first step in effective Airbnb marketing. Creating a name and logo for your vacation rental business will establish trust and loyalty amongst your guests and make it easier for them to find you when they are ready to book with you again.
This was one of the first things we did after all of the preliminary tasks were performed. We brainstormed ideas for a name and rather quickly came up with the name, Toronto Escape. For us it sounded catchy and a little sexy too if I must say. We ran with it and used that name. Toronto Escape Property Management.
You don’t have to have a fleet of properties to build a brand even around one property. Remember to treat this as a business. If your long term goal is to have a number of properties then start off on the right foot with your brand. Again, even if you don’t want to have more than one property, your brand establishment won’t be overlooked by your viewers.
2. Get Up On The Gram, Instagram!
As Facebook has grown in popularity, Instagram has also become a social media powerhouse. Instagram is used by more than 500 million people every day. If you want to target Millennials or Gen Z travelers, Instagram is where you will find them.
Instagram is practical for reaching young travelers. It is a highly visual platform and perfect for sharing engaging photos and videos. This will help your business profile look professional and appealing as you showcase your rental(s) and the experience they can get with booking your property or properties.
By using an app like Canva, you can create great content for your Instagram account yourself and save a fair amount of money that you could spend with third party designers. You should not, however, rely on editing to give false expectations about what your property looks like or what it offers.
Instagram offers a variety of different content formats, including posts, stories, Highlights, Reels and iGTV videos. Experiment with how you utilize each of them to create the best content for your business!
Posting on social media is a great way to share what makes your property special. Don’t stuff your posts with information about your entire property. Instead, use social media to direct users to other content on your website.
A post is a great way to share one key piece of information about your property with potential renters. Be sure to focus on one thing at a time.
If you're looking for a way to manage your social media presence from a single dashboard, try out Social Champ. This tool helps you to manage different social networks through one platform.
Instagram Stories give you the opportunity to share a variety of content with your followers, such as videos and photos that remain on your profile for 24 hours. You can add Stories to your Highlights collection, allowing you to create collections of permanent stories. Suggested highlights could be, Nearby Attractions, Must Try Restaurants, The Best Spas Around The Area, Discount Codes. Anything you can think of that you can create as a story that will add or pertain to your property should appear in your highlights.
Reels can be used like Stories to draw viewers’ attention to an important point about a property or encourage them to make a reservation. Does your rental property have a view of the ocean? Your Reel could include a shot of sunset-coloured water, or the sound of waves breaking. Does it have a jacuzzi? A Reel could show how relaxing it looks, with bubbling jets, soft lighting, and lounging pillows.
Videos can range from introducing yourself as host, to sharing perks that promote renting your property over others.
Reels are a good format for capturing the best characteristics of your property, as this format encourages you to highlight what makes your rental property stand out.
Instagram encourages Reels to be pushed into the feeds of users who have not yet visited your profile, meaning that Reels reach a larger audience than Stories.
iGTV videos are longer videos that can help you create a more detailed recording of your rental. They can sometimes be the answer to questions raised by potential renters.
If you record iGTV videos of your rental property, you can capture important details about the inside and outside of the property.
iGTV videos have proven to be more effective than simple snapshots of your property and they provide you with an opportunity to showcase its interior and exterior while explaining its amenities in more detail.
3. Utilize Facebook For Your Airbnb Rental(s)
52% of travelers are influenced by social media in their vacation planning, and on Facebook, 42% of posts are related to travel, which makes it the perfect platform for your vacation rental business.
To use Facebook in your Airbnb marketing strategy, start by creating a Facebook business page. Post links to your listing(s) on vacation rental platforms and share interesting photos and videos with your followers. From there, you can take advantage of Facebook's advertising platform to invest in new customers and increase your brand awareness.
4. Create Videos To Promote Your Property
If you want to attract vacationers and renters to your rental property, make a video to promote it. Tour the inside and outside of your home in the video and give viewers a glimpse of nearby landmarks and points of interest. Make sure your video focuses mostly on your property, however, as most people are watching it to learn more about it.
People will be more inclined to rent your vacation rental home if you have a professional-quality video that gives them a virtual tour of the property. Try using a drone camera for an aerial view of the home’s features and attractions.
When you create a video about your vacation rental, you not only entice viewers to visit your property but also promote your property more effectively and personally than a text and photo only listing.
5. Start A YouTube Channel and Direct Your Other Social Platforms To It
YouTube is the second largest search engine on the internet and the most popular video site. It has 1.9 billion global users, who are rapidly digesting a growing amount of content.
The best way to get people to visit your city is to show them how awesome it is. Unfortunately, not everyone has time to read a huge guidebook, so you should make videos with all the highlights of your area. Make sure your videos are quirky, fun, and engaging.
As you start to build your Airbnb channel, don't forget to cross-promote your YouTube channel on other social media platforms.
6. Connect With The Right Influencers
Collaborating with influencers has a lot of potential for exposure. Many travel bloggers are active on Instagram and YouTube, so you have a big pool of possible influencers from which to choose.
Leveraging influencer marketing is a huge opportunity, so look for an influencer whose interests, content, and followers align with your product. You can also browse through Shoutcart to find influencers that will literally shout out your posts on their accounts.
7. Develop Killer Content
Content is king when it comes to driving traffic and getting bookings on your site. Creating new, interesting, and relevant content to your blog will draw in a loyal audience. This strategy is going to be super effective if you have a website that guests can book directly.
Topics that are related to your niche are often the most successful. As an added bonus, creating SEO-optimized content for your site will boost your search engine ranking. The more optimized content you have, the more likely you are to get bookings from Google searches.
If writing just isn't your thing or you face writer's block from time to time, there are some super cool A.I. writing software emerging as top runners in the market. We can vouch for Jarvis.io and Writesonic as we utilize both to help get us through our own writer's block. You might just be astonished at how well these A.I. writing services work!
8. Build Relationships With Local Businesses
Local partnerships are something that many vacation rental businesses overlook. Unique in their value, these collaborations with local restaurants, amusement parks, equipment rental companies and other local businesses can provide an added value to your guests that your competition won’t offer.
It is important that you take advantage of these opportunities to establish the framework of a mutually profitable joint venture. This will create an ongoing partnership that has the potential to be mutually beneficial to both you and your guests.
If you know of a great spa nearby to your property, you could reach out to them to establish a discount you could offer your guests that they can take advantage of when they arrive.
The key to success is being creative. If you want to stand out, go the extra mile by providing genuine value. You’ll be appealing and memorable—and find a host of booking opportunities in the process.